Sydney de Arenas Sherman

The Astrid

The Astrid is a ski-in, ski-out luxury condominium in Steamboat Springs, Colorado. With awe-inspiring views in three directions, abounding amenities, and white glove service, The Astrid offers our guests and residents a five-star experience while also providing a community feel. Our furniture and decor are sourced from majority female artisans who are paid fair wages and wherever we can we use environmentally friendly materials and production methods. We also support the community by planting trees, supporting the local youth through the tennis program, and supporting STARS Charity for people with mental and physical disabilities.

The Etho

For consumers looking to live a sustainable and ethical lifestyle, The Etho provides a one-stop online shop of highly curated products for every facet of life. By connecting consumers with women-led brands, The Etho makes a positive difference on both sides of its platform. Because we are intensely focused on respecting Mother Nature and making sustainable living an easy choice, we vet every vendor on our site according to wages, working conditions, and environmental sustainability. Ethical shopping and selling made easy.

Montie & Joie

Montie & Joie is an ethical home goods and clothing brand that focuses on financially empowering women around the world. We pay fair wages, support traditional crafts, and use environmentally sustainable materials believing that fashion can and should be positive for the world we live in.

Fuse Family Ventures

Fuse Family Ventures is an ecosystem of like-minded individuals actively focused on a healthy balance of high-risk/ high-return startups, off-market deals, and passive income-generating investments. Our mission is to fuse meaningful connections and build strong legacies through high-quality and vetted investment opportunities across all industries. We believe that the best way to predict the future is to create it.

Project Luna y Sol Art, Residency and Restaurant

Moon & Sun Hostal is an eco-hostal in San Pedro la Laguna Atitlán, Guatemala. We are committed to making a difference for the world and within our communities through our environmentally friendly operations. We train and work with locals providing fair pay and opportunities for growth and hope our clients leave taking with them a new idea of how we can co-exist with nature.

Rocket Closet

Rocket Closet stores your mountain sports equipment year-round in our Colorado or Utah warehouse facilities. We pick up, store, and deliver your skis, bikes, camping gear, winter clothes, or anything else you might need us to when you need it through our mobile app. Stop traveling with your gear and make your travel hassle-free and more environmentally friendly.

Admin Boutique

Admin Boutique supports entrepreneurs and busy individuals through administrative, marketing, and operations support. Our team of assistants from around the globe strives to give our clients their time back so that they can focus on what they do best, further impacting the world with their unique talents.

El Gato Perdido

We have two locations, one in San Pedro la Laguna, Guatemala and another in San Juan la Laguna, Guatemala.

Northwest Millwork Co

Founded in 1992, Northwestern Millwork stands as a cornerstone in providing top-tier building products for Routt and Grand Counties. As a cherished family-owned and operated business, our dedicated team at NWM is committed to offering you not only premium products, but also the invaluable expertise to guarantee you receive the finest quality and value. Whether you're in need of exquisite windows, robust doors, intricate mouldings, or reliable hardware, NWM is your unrivaled destination for exceptional millwork solutions.

Projects and Companies

Sydney Sherman de Arenas is the CEO and Founder of The Etho, an online marketplace connecting conscious consumers with ethical brands and artisans. While at The Etho, Sydney started Montie & Joie, a clothing and home goods brand she now runs with Terrell Sherman. Montie & Joie supports artisan women around the world. Sydney is a founder of Rocket Closet and also a founding member of The Helm, actively investing in female entrepreneurs. Sydney's first business, Admin Boutique, is still operating and links administrative assistants to start-ups, nonprofits, and individuals across the U.S.

As of 2020, Sydney and her husband became involved in the hospitality industry through their eco-hostal and luxury eco-hotel on Lake Atitlan in Guatemala, their beach property in Monterrico, Guatemala, and their numerous restaurants. Sydney has been featured on 6 podcasts on ethical consumption and business, spoken at conferences on social impact in business, technology, and fashion, and made Mogul's list of the top 1,000 companies with the strongest female leaders. She has volunteered with environmental and wildlife conservation organizations in Cambodia and throughout Texas and Mexico. She also mentored high school students through ChickTech, a non-profit dedicated to increasing the number of girls pursuing technology-based careers, and Restore, supporting human trafficking survivors who want to start businesses in New York City.